More people are flocking to ballet, cycling and technology inspired exercise classes.
Although convenient, use fitness prove that it is important that the results of the survey from MyFitnessPal show that who left his house to attend the gym class at the “upgrade fitness experience” on fitness enthusiasts – such as SoulCycle and baal – this often costs more than a gym membership, hypoallergenic company MyFitnessPal managing director Glennis Coursey said.
(the cost of a SoulCycle is as high as $34, and Barre typically costs $35 per class.)
According to the results of MyFitnessPal’s 2014 to 2015 survey, Barre using ballet increased 3%, SoulCycle increased 38%, and high-intensity impact training increased 14%. The orange theory of fitness itself is a whole, growing by 170%. One reason for this rapid growth, Coursey said, is that the sweat sessions of participants wearing heart monitors are different for men and women than Barre and SoulCycle.
So why the rise of boutique fitness? Well, look at the customers.
“Millennials are very health-conscious and crave a unique and personalized experience that a large club can’t offer,” said Matt Powell, a sports industry analyst at NPD group.
Related: no time to exercise? Three reasons for short workouts are better than long-term ones.
In addition, the overall retail market trend is “more and more consumer attention not only products, but the attention”, the retail industry consulting firm Kurt Salmon, a senior strategic partner Bruce Cohen (Bruce Cohen) boutique fitness growth trend.
Of course, as some trends increase, others must decline. Coursey speculates that yoga’s number of users is down 13 percent, possibly because the boutique’s fitness has consumed some market share. Still, it was the 11th most popular event of 2015.
Other falls? Zumba (down 34%), Spin (19%) and CrossFit (4%).
, according to the Pope’s yoga in a few years ago without the experience of rapid growth at the same time, still in the small studio (the fastest growth in fitness industry) and traditional stadium holds strong share pavilion.
While some sports programs are popular, walking and running are still the most popular fitness activities, said Rebecca Stillman, communications director at MyFitnessPal. In addition, it is not surprising that wearable devices and fitness apps are still in their infancy in 2016.