Why do americans drink less milk? Its appeal has been curdled.
When was the last time you drank milk?
Americans drink a lot less milk than before. The average person drinks 18 gallons a year, according to the U.S. department of agriculture. Back in the 1970s, it was more like 30 gallons a year. We used to hang the glasses up for dinner, soaking our breakfast cereal or dipping in the occasional milkshake. This habitual drinking of milk is no accident.
It began in the 19th century when americans moved from farms to cities. Professor at Pace University (Pace University), “nature’s perfect food: nature’s perfect food: milk drinks” on how to become a American author of Melanie’s ismail (Melanie DuPuis) said: “first of all, the rise of the train, you must have a milk to milk out of the rural.
Before that, she said milk was not a reliable source of nutrition for urban residents. It’s not that safe. In the 1850s, thousands of babies in New York City were sickened by the drinking of sw water milk – cows that came from sick cows, the animals from the city’s alcoholic distillery.
This led reformers to call for safe milk. Meanwhile, rural and northern dairy farmers want customers. Political deals were born. “We are about to reach an agreement where we will provide food for these children and provide them with adequate nutrition through what nutritionists call protective foods,” DuPuis said. “This will give your farmers and your farm area a vibrant economy.”
Milk has its aura of health.
DuPuis says nutritionists in the early 20th century did research to better understand the health benefits of milk. For example, they give rats or dogs a dairy or vegetable oil, and they measure the results.
The public health agency poster in the 1940s promoted drinking milk for “food” and “energy”.
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DuPuis added: “the mice that contain dairy products become sleek, healthy and look bigger, while other animals look thinner and less healthy.” The group, which represents interest in milk, accepted the study and put in advertisements a statement about the health benefits of milk.
By the mid-20th century, americans were told to drink two to three cups of milk a day. For generations, we did it. Dairy companies like bourdon are thriving. Dairy marketing? That’s the stuff of legend.
But by the time the “costa rican milk” advertising campaign hit the airwaves and magazines in the 1990s, liquid milk sales were already falling.
Professor at New York university, nutrition, food studies and public health, food, a political science professor Marion Nestle (Marion Nestle), points out that in the 1970 s, when the new study the effectiveness of the proposed milk to prevent osteoporosis.
Nestle said, “milk is the best food – the calf.” “There is no doubt about it, but for humans it may not be, it may not be necessary, and there is a lot of evidence that it is not necessary.
Keywords are necessary. Nestle says if you want to drink milk, continue – it’s still a healthy and nutritious option. The problem with the dairy industry is that it is no longer the only drink option for a healthy halo. Juice makers offer calcium and vitamin D fortified drinks. Dairy – free diets are widespread. Lactose intolerance no longer thinks they need milk to complete their diet.
At the same time, the politics of how cows are raised is a factor. Nestle says gm growth hormone is used to feed cows to increase production of dairy products and become a major consumer mode. “That’s why it’s not used anymore.”
Provide more options for children and mothers.
But the biggest blow to American milk could come from teenagers and the youngest dairy consumers, children aged 2 to 8.
This is the CEO who made Julia cardison happy in the evening with Kadison, the milkpep-milk processor education. She explained: “the decline of young children has a lot to do with their goalie mother. Ms. Cardison says her team believes that when it comes to children’s drinking, mom is still the key to decision makers. Children are embracing these options as their mothers choose to substitute for milk – soy, almonds, and coconuts.
“There are so many options on the market right now,” Mr. Cardison said. “You have different kinds of water, sports drinks and energy drinks, so there’s a lot of options here, it’s a culture of choice.
Cardison notes that other forms of dairy sales are still doing well – she thinks simple innovation is like a change in packaging.
“When you walk into the yogurt aisle, you may find that, depending on the store, half or 40% of it is dedicated to children’s products,” Kadison explains. “There are all kinds of flavors, there are all kinds of packaging, I’m sorry to say, but there is no such thing in the milk category, basically like a carton or a kettle.
More importantly, plant-based dairy products are steadily growing. According to Nielsen, almond milk sales have increased by 250% over the past five years.
Milk drinking has always been part of habit and marketing, and milk substitutes use both.
Even the use of the word “milk” has become a source of controversy. “What would you call? Almond paste? Ask the nestle. “They deliberately marketed them as substitutes for milk and were very successful: more and more people were using these products.” As a result, lawmakers from dairy countries earlier this year called on the U.S. food and drug administration to better enforce the “milk” label.
Despite decades of decline, the dairy industry believes it can boost milk consumption. In 2013, sales in North America were still more than $14 billion. The other dairy industry sold a small portion. There are some positive trends in the industry – gourmets are embracing organic whole milk again; The athletes drank chocolate milk as a refreshment.
But she remains sceptical. “The dairy industry has a lot of public relations, and what they need to do is to convince the public that it is producing a healthy, beneficial, beneficial product for the planet.