Women’s fitness business is in pink gloves.
Salabab (right), pink glove boxing in a python, a member of Montana, ready to throw a punch.
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Will decline in the economy is in the spring of 2008, when two recent college graduates (both former football player) decided to carry out a new business activity: a focus on women boxing sport.
Garret Garrett runs a private training business in the town of Anaconda, Mont. He is teaching his clients the basics of boxing. One of the clients wanted to invite a friend to exercise. More people joined. Soon Garrels got the idea of the pink glove boxing.
Now, twice a week, a group of women meet in the smeti barn outside town. If you walk through the gravel parking lot and take a few steps to the wooden porch outside Smitty’s door, you’ll hear music and cheers. About 10 women, aged between 20 and 50, are boxing. No link, no ring, no real competition.
“I have a baby and I need to recover my shape,” says Erin Nicholes. “I need something that provides a little social interaction, a great workout, and that’s what it is for me.”
Garrels, who studied sports science, recruited Nick Milodragovich, a former engineering team mate. Their idea is to create a women’s fitness program. The group also became a community.
“It’s an emotional release,” said Milodragovich. “it’s a physical release.
Sell a concept
Since they started their team at Smitty’s barn, Garrels and Milodragovich now have a licensed product that sells “pink glove boxing” to health clubs across the country. But it’s not always a simple sell.
“What we see is a lot of excitement, and then a lot of hesitation,” says mirodravich.
The company charges the gym $200 a month for hiring and $3,500 in initial fees. Garrels and Milodragovich train employees on how to teach courses and set up everything from t-shirts, dog CARDS and pink boxing gloves.
Earn pink gloves.
The wilmington sports club in north Carolina now offers five pink gloves a week.
‘anything that comes into the club brings risks,’ says Sarah Goodwin, program director at the gym. “You don’t know whether your members will adapt to or don’t like change, and a lot of people don’t like change, but you can make it your own, and to provide feedback to start this project of people make better overall. ”
So far, the plan has gone smoothly. Goodwin says at least 10 women appear in each class. Members there have to pay a little more to join the pink gloves class.
Waiting for a profit
Garrels and Milodragovich have invested about $10,000. They haven’t made money yet, but Milodragovich is confident enough to quit the pink gloves as a civil engineer. The two still have part-time personal trainers to help make ends meet.
Garnett had tried to start a business before, hoping it would be a takeoff. “Nine out of ten businesses have failed,” he says. “This is my fourth, so if I say I’ve failed three times, my chances are that I’ll keep growing.”
For now, Garrels and Milodragovich are preparing to launch their show at another stadium in Mont Helena. They’re still talking to the Swedish club owner.